Because you heard a rumor...
Because this bank or that put out a glowing report...
Because you like the company's product[s] and assume everyone else does as well.
Having been at this for awhile, I've learned that the best way to trade [also known as the most profitable] is simply and following the same few patterns day after day... trade after trade.
Today's candidate is exactly that. It follows one of the many patterns I've used for the last 20+ years to extract profits from the market.
It has a beta [A beta that is greater than 1.0 indicates that the security's price is theoretically more volatile than the market] of 1.66.
And it reports in 3 days.